Baozun (BZUN) reported earnings on Tue 6 March 2018 (b/o)

** charts before earnings **

 

** charts after earnings **

 

Baozun beats by $0.76, beats on revs; guides Q1 revs above two analyst estimate 

• Reports Q4 (Dec) earnings of RMB 2.72 per share, RMB 0.76 better than the Capital IQ Consensus of RMB 1.96; revenues rose 23.0% year/year to RMB 1.56 bln vs the RMB 1.54 bln Capital IQ Consensus.
• Co issues upside guidance for Q1, sees Q1 revs of RMB 860-890 mln, excluding non-recurring items, vs. RMB 840.57 mln two analyst estimate.
• Total Gross Merchandise Volume was RMB8,428.9 million, an increase of 75.5 % year-over-year.
• Distribution GMV was RMB907.7 million, an increase of 1.0% year-over-year.
• Non-distribution GMV was RMB7,521.2 million, an increase of 92.6% year-over-year.
• Outlook Details: While the Company is transitioning more of its business from the distribution model towards the non-distribution model, Baozun is providing quarterly guidance on services revenues. The Company expects services revenue to increase by over 50% on a year-over-year basis for the first quarter of 2018.