-=Amazon (AMZN) reported Q1 earnings on Thur 28 Apr 2016 (a/h)

The company yesterday afternoon easily topped Q1 revenue and profit estimates, and forecast this quarter’s revenue as much as $2 billion higher than the Street’s average estimate.

The Street loves just about everything about this quarter, and the 9% drop in the stock back in January, following a disappointing Q4, seems pretty much forgotten.

The company’s cloud computing story, often the bright spot, delivered rising profit, along with 64% sales growth. But other parts of the story also worked for the Street, including the company’s “Prime” membership plan, which is both luring sellers and driving gross merchandise volume, which brings in more sellers, a kind of virtuous cycle the Street loves.